Writing an Advertisement
5 questions to answer in complete sentences
on binder paper. Don't forget to put a proper heading including your
name and the date.
1. What is an advertisement?
2. Name 4 different places you can see/hear advertisements.
3. What is a jingle?
4. Why is it important to put the headline in bold letters?
5. Why would an advertiser create a jingle?
What is a slogan?
What is your favourite ad and why?
What are adjectives and why are they used in advertising?
Make a list of 5 adjectives you could use in an advertisement for snow
What is the purpose of an advertisement?
an advertisement for a new product. Be sure to include its name and a
picture. Include some facts or claims. Use interesting adjectives to
make it sound exciting. Use a snappy jingle or slogan. Make it bold,
appealing and colourful. Think of ways of grabbing the reader's
attention. Make sure the writing is large and neat. All of your words
need to be spelled correctly. Your finished copy should be a work of
one of the following in paragraph form on binder paper. Be sure to use
a heading with your name and the date.
Find an advertisement in a magazine that you think is not entirely
'honest'. Cut it out and glue it onto binder paper. Answer the
following questions about it. What makes you think this ad is not
'honest'? Should advertisers be allowed to design ads that are
questionable? Would you buy this product? Why or why
Layer C - /10
Layer B - /30
Layer A - /10