Introduction to Business—Third MP 

Tom Benton
Davison High School
Davison, Michigan


#8 Introduction to Marketing

Your Name:


Know functions of marketing

Know the 4 P’s of marketing

Understand the importance of market research

Understand how channels of distribution work 

Possible points for this unit: 5days = 100 points 

C Level:  no more than 70 points                                                                                       

  Bell Ringer promptly finished (1 pt each)                      M         T      W        TH      F                                                                                             
  Listen to lecture & take notes each day (5 pt each)            19    20        21      22    23  
  Complete Review questions 15-22 from text page 207.  Be able to answer 3 questions asked by teacher (10 points)                                                                                                                         
  Complete pages 85 & 86 in workbook (10 points)  
  Complete , “Pricing” page 87 in workbook(10 points)  
  Make Vocabulary cards for terms found on page 206 in text, teacher will ask you to define three terms  (10 points)  
  Develop a questionnaire that asks 3 questions each for each of the 4P’s in the marketing mix about The Cardinal Shop(10 points)  
  Using the survey developed above, interview a Marketing II student, record and then report your findings to the class (10 points)  
  Complete a PowerPoint poster that promotions the web site: (10 points)  

B Level: no more than 20 points

  Use a highlighter and complete “Floor Ads,” page 90 in workbook (10 points)  
  Complete both “Household Incomes,” page 88 & 89 in workbook (10 points.)  

A Level: no more than 10 points

  Identify the target audience for youth-sized Cardinal attire, and type a 1-page report on what type of marketing mix would be used to reach them. (10 points)  
  Go to and find demographics of the Davison area’s zip code—48423, type a one page summary of your findings. (10 points)  

This sheet must be complete by end of class on Friday, March 23.

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