Introduction to Business—Third MP

Tom Benton
Davison High School
Davison, Michigan

Unit

#8 Introduction to Marketing

Your Name:

Objectives:

Know functions of marketing

Know the 4 P’s of marketing

Understand the importance of market research

Understand how channels of distribution work

Possible points for this unit: 5days = 100 points

C Level: no more than 70 points

	Bell Ringer promptly finished (1 pt each) M T W TH F
	Listen to lecture & take notes each day (5 pt each) 19 20 21 22 23
	Complete Review questions 15-22 from text page 207. Be able to answer 3 questions asked by teacher (10 points)
	Complete pages 85 & 86 in workbook (10 points)
	Complete , “Pricing” page 87 in workbook(10 points)
	Make Vocabulary cards for terms found on page 206 in text, teacher will ask you to define three terms (10 points)
	Develop a questionnaire that asks 3 questions each for each of the 4P’s in the marketing mix about The Cardinal Shop(10 points)
	Using the survey developed above, interview a Marketing II student, record and then report your findings to the class (10 points)
	Complete a PowerPoint poster that promotions the web site: thecardinalshop.com (10 points)

B Level: no more than 20 points

	Use a highlighter and complete “Floor Ads,” page 90 in workbook (10 points)
	Complete both “Household Incomes,” page 88 & 89 in workbook (10 points.)

A Level: no more than 10 points

	Identify the target audience for youth-sized Cardinal attire, and type a 1-page report on what type of marketing mix would be used to reach them. (10 points)
	Go to census.gov and find demographics of the Davison area’s zip code—48423, type a one page summary of your findings. (10 points)

This sheet must be complete by end of class on Friday, March 23.