Section I. “C” Layer: 75 points MAX.
You must get 70 points to move to section II.
1. Listen to lecture and take notes. 5 pts/day
1 2 3
2. Make 20 flash cards using the 9.0 Key Terms (see
me for this list). 15 pts.
3. Pricing Policies & Strategies Vocabulary Worksheet
4. The Price Strategy Worksheet 10 pts.
5. Read and take notes on the following pages: pg 485-495
Marketing and pg 189-195 Small Business Book 15 pts
6. Find 8 pictures of products with prices illustrating
8 different types of pricing policies in magazines.
Create a poster using these 8 types of pricing. Be sure
to label each type. 15 pts.
7. Write a creative song using 15 Key Terms (see me
for the list). Your song must be SUNG not spoken in order
to receive any credit! 20 pts.
8. Create three commercials with ONE partner.
Each commercial must use different pricing policy. These
will be presented to the class. 15 pts.
Section II. “B” Layer: Choose one of the
following activities worth 15-20 pts.
1. Choose a product and conduct an informal survey of at least
ten people. Ask them how much they would pay for the
product. Also ask them how much is too much to pay for
the product and why. Write a 1 page report that describes
how your ten people perceived the price and value of your
product. 15 pts
2. Look through the newspaper to find 5 products on
sale. Write a 1 page paper on types of pricing techniques
marketers are using in the advertisements. Attach your
newspaper examples to your paper. 15 pts.
3. Research the different ways business present markdowns
to consumers. Some run sales and advertise those sales
in newspapers and direct mail pieces. Others use coupons
and rebates. Compare the methods, language, and calculations
used to demonstrate the savings a consumer is getting with
these markdowns. Contrast those consumer markdown methods
with the types of discounts manufacturers and distributors
offer retailer (cash discount, trade discount, quantity
discount, promotional discount, and seasonal discount). Report
your findings in an oral presentation to the class, using
presentation software. 20 pts.
4. Set up a spreadsheet that will automatically calculate
20 percent, 30 percent, and 50 percent discounts
during special promotions. Assume this will be input
into the sales terminal so salespeople will not have to do
the calculations in their heads. 15 pts.
5. Research the Federal Trade Commission’s guidelines
for advertising prices. Using presentation software,
prepare a summary of the rules and their effects on manufacturers.
Section III. “A” Layer: Choose one of the
1. You are a product manger for Delectable Delights candy
company. The cost to make and market a one-pound tin
of Delectable Delights is $4, and the manufacturer hopes to
make at least 25 percent profit on the product. Wholesalers
and retailers both use a 40% markup but are happy when it
is higher. Competitors have suggested retail prices
between $8.99 and $12.99 per pound. You need to establish
the suggested retail price for the product. Use a word
processing program to write a memo to your boss exploring
your decision. Tell if you are using skimming or penetration
pricing, and odd or even pricing. Include the math calculations
and prices for the wholesalers. 20 pts.
2. The student council purchased 300 tee-shirts at $2.50 each
as a fund raiser. There are 100 shirts each in three
different styles (popular, average, not popular). You
need to decided the suggested price for the tee shirts that
will generate at least $700. Decide what psychological
pricing techniques would be most appropriate. Anticipate
how your plan would change if you knew 50 shirts would not
sell at all. Use a spreadsheet program to generate possible
prices and profits. Using a word processing program
to prepare a report with your final pricing plan and rationale.
3. Pricing Memo Activity (see me for the instructions) 20pts.